Population changes are going to bring many cultural changes in their wake: and I’m not thinking only of immigration and multiculturalism here. Ageing populations will have different tastes and preferences, among them, apparently, will be changes in the quantity and types of alchohol consumed.
Among the explantations offered for the fact that the nation of beerdrinkers may soon no longer be one are the trend towards healthier living, economic problems (although that used to be thought to be a cause of raised consumption) and a deposit now payable on many cans and bottles. But there is no getting away from the fact that the big cause is changing demographics. Less young people means less beer. Now what else does it mean?
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